Content Writing Services

The complex art (and science) of preparing web pages so that they improve their position in search engine results listings for your targeted keywords, is also called Search Engine Optimization (SEO) or website optimization. It pits you against hundreds (or thousands?) of potential competitors. It's an ever changing challenging field ensuring that your site get top ranking in search engines.

Our search engine optimization process includes the following:

Benchmarking

To track your progress we first need to see where you are. For example, if you are a XYZ office supplies company, we check to see how you rank in all the major search engines for XYZ office supplies, XYZ corporate office supplies, XYZ office stationary, etc.

Competitive Research & Analysis

We look at your competitors to see what they're doing online including who is well optimized and who isn't. We also use this opportunity to get to know more about your business. Because an important part of optimization involves connecting you with prospects through word matching, the more familiar we can get with the products, services, and language of your industry, the better off we are. Using our 'XYZ office supplies’ example, we look to see what other companies show up for these same searches and analyze the reasons for their success.

Technical Site Analysis

Your site's technical structure including programming elements, page structures, link text, dynamic content, and other variables, can stop search engines from properly indexing your site - or even stop them from seeing the site altogether. We use several techniques to analyze your site for these problems including search engine simulators. Because not all search engines are alike, we also check your site out the 'old fashioned' way - we run an experienced eye through the site and the site code. 

Keyword Research & Analysis

Search Optimization is partly a matching game.  If most prospects search for "a holiday package" and your site only says "vacation packages", that majority will never connect with you.  Consider that example multiplied by the several dozen words and hundreds of combinations of words interested searchers might use to find you.  Now you see why keywords and key phrases are vital to the success of your search optimization campaign and why it takes time, experience and professional software tools to put your site ahead of the rest with our SEO Services.

Content Optimization & Specialty Writing

Content may or may not be king when it comes to having a popular site (though if pressed, we would say that it is). But for search optimization, content is King and Queen - everything else plays a supporting role. This is also where we put that keyword research to work, incorporating the many carefully selected terms and phrases in appropriate balance on your site. Successfully embedding these terms while maintaining the flow and meaning of your site content is an art - which is why it's done by talented writers. In many cases it is necessary to create new content or even pages of content to make proper use of the keyword research and produce optimum results. In some cases – take XYZ Gift Basket company Goody Baskets for example, we re-wrote the entire website to emphasize their local location "XYZ" as well as their offerings. People searching in XYZ means that site should be optimized for XYZ.

Linking Strategy

Google was the first major search engine to consider how many sites link to you as an important measure of your site's value (and value of course adds to rank). If content is the "aim" behind search engine optimization, linking is the "power". You need both to succeed. In the years since Google started, it has modified its linking measures in several ways to take account of not just how many links you have but who is linking to you. Sound complex? It is. 

Search Engine Submission

Many companies sell on the idea that they submit your site to "hundreds" of search engines, as if that is valuable or difficult. It isn't either. In fact, four search engines make up over 90% of web searches (Google, Yahoo, AOL, and MSN) and you don't typically even need to submit to those anymore. (Remember they're in the business of providing the best results which means they've learned to find you by 'crawling' the web instead of you having to contact them.) In fact, improper submissions or repeated submissions can hurt your site's ranking; no one likes their bell rung too many times or too hard. 

Launch & Maintenance

Once the search optimization is completed and the site is launched it should quickly move up in search ranking, and your site traffic will increase at the same time. This usually takes from 4-24 weeks, during which we monitor the ranking so that we can identify which key phrases and pages are performing best. But like everything else on the internet, search ranking is a dynamic phenomenon. The search engines frequently modify their algorithms and new competitors inevitably crop up. Site maintenance is required to keep you on top, during which we track changes and make modifications as we see your position shift.

Benchmarking

Pay Per Click (PPC) advertising can produce results in a matter of days instead of months and provides an immediate way to drive qualified traffic to your web site from the major search engines. PPC services are customized to meet your specific online marketing goals, and maximize the return on your online sales and marketing investment. We can help you attract more qualified business leads and maximize your online return on investment by using following PPC engines:

1. Google Adwords
2. Yahoo Search Marketing ( Sponsored Search)
3. Microsoft adCenter

ROI Tracking is the critical key to successful PPC campaign management. We measure and analyze your marketing program results to learn if you're achieving the goals you've set for all the initiatives that lead visitors to your web site.

Request a quote today on our SEO and PPC services.